The publishing world doesn’t have a visibility problem. It has an ownership problem.

Authors are building audiences independently. But the houses and agencies behind them aren’t part of that relationship. No shared audience. No continuity. No infrastructure to support the writers they represent in the digital space.

That gap is a strategic problem. And it's solvable.

WHAT I DO

I help publishers and literary agencies build owned audience systems and infrastructure, so attention doesn’t disappear after a launch, and starts to compound across your list to connect your house with readers, support your authors online, and establishes a presence that reflects the quality of the work you publish.

Service Menu

Digital Presence Audit:

A clear assessment of where you are, and where audience is currently being lost.

This work usually starts in one place, and builds into a system. The goal isn’t just better marketing. It’s a shared audience that grows across your catalogue.

Substack & Newsletter Strategy:

Build a direct, owned relationship with your readers, not dependent on platforms.

Social Presence & Content:

Turn social presence into a system that feeds your owned audience, not just visibility, but conversion into owned audience.

3. AUTHOR & COMMUNITY LAYER

Extend that infrastructure across your authors and into a shared reader ecosystem.

4. ONGOING SUPPORT / RETAINER

Strategic and operational support to maintain and grow the system over time.

1. AUDIT & FOUNDATION

Understand what exists, what’s missing, and where audience is being lost.

2. AUDIENCE & INFRASTRUCTURE

Build the systems that turn attention into a direct, owned relationship with readers, and keep it over time.

Author Digital Support:

Equip your authors with the tools and structure to participate in a shared audience system.

Community & Reader Relations:

Build a reader community that compounds across your list, not around individual launches, but across your entire catalogue.

WITHOUT THIS

— Every launch starts from zero
— Audience lives outside your control
— Growth doesn’t compound across your catalogue

Most publishers market books. This builds an audience.

Publishing is already shifting toward audience ownership. This is how you participate in that shift.

WITH THIS

— Audience compounds across every release
— You build a direct relationship with readers
— Your catalogue gains long-term value

Where to start

The Digital Presence Audit is the natural entry point. A low-risk, high-clarity engagement that gives you a clear map of what you’re missing, and what to build next.

Investment: €300, credited toward any subsequent project.
Turnaround: 3-5 days.

Paris-based writer, strategist, and creative operator. Background spanning corporate Europe, six years in the Los Angeles in the creative industry, and a current practice building digital infrastructure for writers and creative businesses. 

about Sandra

contact & booking: team@sandramack.co